ORGANA International is gearing up for the ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for September 14-17 in Palm Beach Gardens, Florida. CEO Larry Mills expressed enthusiasm about presenting the ORGANA brand and its expanding wellness portfolio to buyers from various retail sectors, including health, specialty, food, drug, and mass retail channels. The ECRM session facilitates scheduled meetings between brands and buyers, focusing on product discovery and new retail opportunities.
Among the products ORGANA will highlight is its new ORGANA Mineral Shots, packaged in a vibrant point-of-purchase display designed to offer retailers a convenient merchandising solution for the individual bottles. Mills stated, "We're excited about ECRM because it gives us an opportunity to sit down with buyers from some of the most important retail channels in the country and show them what makes ORGANA different. We've spent decades building the brand and developing natural wellness products, and we're looking forward to introducing both ORGANA and new concepts like Mineral Shots to retailers."
The Mineral Shots format extends ORGANA's long-standing focus on plant-derived mineral nutrition into a convenient single-serving option. For retailers, the product is designed with point-of-purchase merchandising in mind: the individual bottles come in a countertop display that offers high visibility and allows consumers to easily discover the product. The packaging clearly identifies Mineral Shots as all-natural and caffeine-free, providing another choice for consumers interested in convenient mineral nutrition without caffeine.
Mills elaborated, "We wanted something that wasn't only convenient for consumers but also made sense at retail. The display gives retailers a simple way to introduce Mineral Shots while making the product highly visible to shoppers."
Founded in 1997, ORGANA International has built its portfolio around plant-derived minerals and natural wellness formulations. Its products include Fulvic Acid Trace Mineral Drink, Liquid Oxygen, Essiac Tea, Mineral Shots, magnesium creams, and other wellness solutions. The company's participation at ECRM comes as it continues to pursue broader U.S. distribution and increase brand awareness among consumers and retailers.
Consumers can explore and purchase ORGANA products through the company's Amazon storefront and on OneLavi.com. To learn more about the company's wellness philosophy, visit organa.net.
Mills added, "There's tremendous interest in natural wellness, but retailers are also looking for products that can stand out and make sense within their stores. We're excited to bring the ORGANA story to ECRM and explore where we can go next."
