PhillComm Global, a public relations and marketing communications agency focused on emerging industries, has been named agency of record for three companies: AIGNCI, HIFI, and Hypercall. The announcement, made on September 24, 2026, positions PhillComm to lead strategic communications, media relations, executive thought leadership, and market positioning for each firm. The appointments highlight the agency's expanding role in shaping narratives for companies that are building structural advantages in rapidly evolving markets.
AIGNCI is addressing the shift from traditional search engines to AI-driven answer engines. Instead of treating AI visibility as an extension of SEO, the firm has developed a Citation Engine and AI Discovery Intelligence methodology that combines technical infrastructure, answer-engine optimization, entity engineering, public record governance, earned media, and reputation engineering. This system is designed to ensure that AI systems such as ChatGPT, Claude, Gemini, Perplexity, and Google AI can reach, read, cite, and recommend a company's information. By working directly with senior leadership, AIGNCI distinguishes itself in a field increasingly crowded with generic AI optimization firms. As Chuck Morrison, founder of AIGNCI, noted, "Overnight, AI has changed how companies are discovered faster than most brands realize." PhillComm's expertise in category creation will be crucial in helping AIGNCI communicate its unique value proposition.
HIFI, meanwhile, is entering a new phase of growth following a $37 million Series A led by Left Lane Capital. The company has become the last major independent stablecoin infrastructure platform after a wave of consolidation that saw Stripe acquire Bridge for approximately $1.1 billion and Mastercard complete its $1.8 billion acquisition of BVNK in August. HIFI provides a composable software layer that allows companies to build financial products across stablecoins, bank accounts, cards, and global payment rails without being tied to a larger payments network's roadmap. Its infrastructure spans money movement, compliance, accounts, settlement, liquidity, and tokenization. Zach Walsh, CEO of HIFI, stated, "PhillComm understands both the technology and the larger market shift happening around Wall Street moving onchain, and they know how to turn that complexity into a story the market understands." This partnership will help HIFI articulate its role as stablecoins move deeper into mainstream finance.
Hypercall is tackling liquidity and hedging challenges that have limited onchain options. Built on Hyperliquid, Hypercall connects options directly to one of the deepest perpetual futures ecosystems, giving market makers a natural venue to hedge exposure. Its execution model includes a two-second auction where market makers must improve on executable prices to win trades, otherwise orders route to the book. With 24/7 access, fractional contracts, and APIs, Hypercall is positioned to build an always-on options market at scale. Jake Sylvestre, founder of Hypercall, said, "PhillComm immediately understood how to perfectly position the opportunity." The agency's earned-first communications model, centered on category creation and translating complex innovation into clear narratives, will be instrumental in establishing Hypercall's market structure as a new standard.
These appointments expand PhillComm Global's work across artificial intelligence, financial services, and other emerging sectors. The agency, founded in 2021 by Jon Lindsay Phillips, combines strategic media relations, thought leadership, launch strategy, brand positioning, and investor communications. As Phillips commented, "These are exactly the kinds of companies PhillComm was built to represent because each one has identified a major market shift and offers something structurally different around it." The original release can be viewed on www.newmediawire.com, and more information about the agency is available at PhillComm Global and NEWMEDIAWIRE.
