REALM, the invitation-only global network of luxury real estate advisors, has published a white paper titled Minted: Who the New Wealthy Are, and What They Expect, arguing that the fastest-growing class of wealth in nearly a decade demands a fundamentally different advisory approach. The paper, authored by Founder and Chief Executive Officer Julie Faupel, contends that wealth is being created faster and by different people than at any point since 2017, and that the luxury real estate industry's traditional reliance on brand, volume, and visibility is mismatched with how this new cohort selects advisors.
The significance of the announcement lies in its diagnosis of a structural shift rather than a cyclical uptick. Global personal wealth rose 10.8% in 2025, the strongest year since 2017, with nearly one million new millionaires created—more than 2,600 every day—and a record $297.8 billion passed to billionaire heirs in a single year. Minted characterizes this as different wealth: younger, faster, more liquid, more mobile, and more skeptical of inherited relationships. The paper warns that most real estate advisors arrive after key decisions have already been shaped by wealth managers, attorneys, and family offices who meet new wealth first.
Drawing on REALM's membership intelligence and global wealth research, Minted identifies six findings, including that new wealth typically arrives as a liquidity event followed within months by a first major real estate decision, and that the new wealthy assemble residences, citizenships, and properties into portfolios designed for optionality rather than relocating to a single home. Loyalty is no longer inherited: 81% of next-generation inheritors plan to leave their parents' wealth firms, and only 17% of high-net-worth individuals describe their advisory experience as seamless and personalized. Permission, not price, governs purchases, with 52% of affluent buyers buying fewer luxury items but expecting more from each, and 47% weighing future regret before committing.
The paper maps four gates every prospective advisor must pass—introduction, verification, discretion, and intelligence—and sets out nine practices defining what REALM calls the Trusted advisor: present before the liquidity event, fluent across borders and generations, and leading with intelligence rather than inventory. "Wealth has always been made. What has changed is the speed, and the shape of the people making it," Faupel said. "The brand does not win this client. The advisor does. Trust is the currency, and it is earned one relationship at a time."
Minted is positioned as the opening chapter of a broader effort. The REALM Global Collective 2027, scheduled for May 17–19 at the Four Seasons Hotel Austin, will convene 250 invitation-only participants—200 senior advisors and 50 ultra-high-net-worth capital gatekeepers—to produce positions on the first 90 days after a liquidity event. Those positions will shape REALM's definitive guide to luxury advisory, to be published with Greentree Publishing and renewed annually. The white paper is available now at the Minted – REALM Guide.
For advisors, the implications are direct: the new wealthy choose people, not brands, and they choose early. As Austin advisor Bridget Ramey noted, "When wealth is created quickly, someone's life can change faster than their trusted circle can form." The paper suggests that advisors who fail to adapt to this trust-driven, relationship-first model risk being sidelined in the most significant wealth transfer in modern history.
