Rhug Wild Beauty, the luxury organic skincare brand created using wild hand-foraged ingredients found on the 12,000-acre Rhug Estate in North Wales, is spotlighting its award-winning collection as it expands across the United States. The brand has achieved several U.S. milestones, including national TV features on Coffee with America and American Trends & Lifestyle, and expanded retail availability on Amazon and OneLavi.com.
Founded by Lord Newborough, Rhug Wild Beauty is built on a legacy of regenerative farming and Welsh craftsmanship. Lord Newborough was recognized in 2023 with the prestigious Entrepreneur of the Year for Health and Beauty award in the United Kingdom, underscoring the brand’s commitment to innovation, integrity, and performance.
As consumers demand efficacy, safety, and traceability, Rhug Wild Beauty distinguishes itself with a formulation philosophy deeply rooted in nature and refined through science. The brand’s Welsh heritage is complemented by pioneering organic and regenerative farming practices, and the estate is recognized as the only rural estate in the UK to hold a Royal Warrant from His Majesty the King.
The brand’s ingredients bridge purity and performance. Wild-foraged estate botanicals, harvested sustainably from the estate’s biodiverse meadows, woodlands, and hedgerows, include wild berries rich in antioxidants for brightening and protection, elderflower for calming and soothing, meadowsweet for purifying and refining skin, and nettle, dandelion, and gorse for nutrient-dense detoxification and balance. These wild botanicals thrive without synthetic inputs, contributing to highly potent, nutrient-rich extracts.
Estate-derived natural elements include mineral-charged spring water filtered through Welsh terrain, and raw honey and beeswax from Rhug’s own hives, delivering hydration, repair, and protective benefits. To complement estate-grown ingredients, Rhug Wild Beauty incorporates globally sourced actives chosen for clinical relevance and performance.
The Rhug Wild Beauty face cream lineup includes a clinically trialled option designed to deliver measurable, visible results across key skin-ageing and hydration metrics. This cream emphasizes safety, efficacy, and transferable claims supported by clinical data. The brand’s formulation philosophy focuses on proven natural actives selected for scientifically supported benefits, aligning with Rhug’s ethos of safety, efficacy, and transparency. Products are cruelty-free, fragrance-conscious where possible, and free from unnecessary fillers. Regenerative heritage is reflected in products that honour the estate’s sustainable farming practices and biodiversity commitments.
For more information, visit the Rhug Wild Beauty website at https://www.rhugwildbeauty.com.
