Robert Kraus, a seasoned event planner and retail expert, has launched PopUpsByDesign.com, a one-stop shop for temporary event solutions. The platform specializes in creating unique and innovative pop-up stores, galleries, and activations in non-traditional "white box spaces." Pop-up events have gained popularity as a way for businesses to engage customers, but the logistics of finding a location and managing details can be daunting. PopUpsByDesign.com aims to simplify this process by offering commission-free services, including location sourcing and event management.
Kraus, who also runs SmallConferences.com, identified a need among his clients for venues beyond traditional event spaces. "The problem is these venues are very short term focused, they don't lend well to 'experimental marketing' – plus, quite frankly, they can be boring!" he said. His clients required spaces for brand activations, designer sample sales, product launches, art expos, and wholesale liquidations. They needed flexibility in duration and a look that aligned with their branding, rather than a fixed décor.
This led Kraus to develop a concept focused on non-traditional venues. "I want to be the go-to source for unique and affordable venues! Thus, PopUpsByDesign.com was born!" he explained. The platform leverages his extensive network of property professionals to discover hidden pop-up gems. Kraus has over 20 years of event planning experience and nearly 15 years as a retail and wholesale merchandiser, and his expertise has been featured in USA Today, the Today Show, and other outlets.
"I am thrilled to launch PopUpsByDesign.com and offer my services to businesses looking to create temporary events," Kraus said. "Having worked in both event planning and retail, I understand the importance of creating a memorable and unique experience for customers. With my commission-free services, I hope to make the process of creating a pop-up event easier and more cost-effective for businesses."
