Santos Muscle Nutrition, a Netherlands-based sports nutrition brand, announced it will participate in the ECRM Vitamin, Weight Management & Sports Nutrition Session taking place September 14-17, 2026, in Palm Beach Gardens, Florida. The event connects health, specialty, food, drug, and mass retailers with emerging wellness brands seeking distribution in the U.S. market.
“Our participation in ECRM represents an important milestone in our U.S. expansion strategy,” said Mike de Groot, Founder of Santos Muscle Nutrition. “We’re excited to introduce Santos Muscle Nutrition to major retail buyers and demonstrate the quality and performance standards behind our products.”
Founded in the Netherlands, Santos Muscle Nutrition develops supplements designed to support muscle growth, athletic performance, and active lifestyles. The company’s portfolio includes whey protein, creatine monohydrate, pre-workout formulas, and additional performance nutrition products under development. The brand emphasizes quality, consistency, and practical performance for active individuals at every fitness level.
The ECRM session provides a platform for Santos Muscle Nutrition to meet directly with category buyers responsible for new product placement across multiple retail channels. As U.S. consumer demand for sports nutrition continues to rise, the company believes its European heritage and performance-focused formulations offer a competitive advantage.
“We believe American consumers are looking for brands they can trust,” de Groot added. “Our goal is to build long-term retail partnerships while introducing more athletes and active consumers to Santos Muscle Nutrition.”
Santos Muscle Nutrition recently launched its first products for U.S. consumers through OneLavi, marking initial retail expansion into the American market. Current offerings include Santos Muscle Nutrition Cookies & Cream Whey Protein (900g), Pre-Workout in Bubblegum Flavor, and Creatine Monohydrate. Additional availability through Amazon and Walmart.com is expected as the company executes its U.S. growth strategy.
The company’s participation in the ECRM session underscores its commitment to expanding distribution and building brand recognition among American consumers. By targeting meetings with retail buyers, Santos Muscle Nutrition aims to secure shelf space in major outlets and strengthen its presence in the competitive sports nutrition sector.
