Sappe Public Company Limited (SAPPE PCL.) is presenting an expanded product portfolio at SIAL Paris 2026, the global food and beverage trade exhibition running from 17 to 21 October 2026 at the Paris Nord Villepinte Exhibition Centre in Paris, France. The company is using the biennial event to introduce new products and flavors that combine fun and creativity, while engaging with trade partners, importers and distributors from around the world to explore business opportunities. The move matters because it positions SAPPE to deepen its footprint in international markets and showcase the capabilities of Thai brands on a stage that draws the industry's key buyers and distributors.
Leading the showcase is SAPPE's flagship brand, Mogu Mogu, with a wide range of new offerings that extend the brand beyond its original drink format. The lineup includes Zero Sugar drinks, Jelly, Gummy, Candy and Iced Tea, alongside new flavors in the original drink range. By stretching the Mogu Mogu name across diverse product formats, SAPPE aims to give trade partners and visitors the opportunity to discover and taste the products firsthand, a strategy that could help the brand capture new consumption occasions and appeal to a broader international audience. The expansion also reflects the company's broader push to innovate around its most recognizable asset while maintaining the playful identity that has driven its global recognition.
SAPPE is also presenting products from Sappe Aloe Vera, Sappe Beauti and All Coco, adding variety to its booth and offering new choices for international markets. These brands complement the Mogu Mogu lineup and demonstrate SAPPE's ability to address different consumer needs, from refreshing fruit-based drinks to functional health beverages. For trade partners, importers, distributors and other interested visitors, the booth provides a chance to meet the team, discuss the products and explore opportunities for international business development. The presence of multiple brands under one roof underscores SAPPE's diversified portfolio and its commitment to serving evolving lifestyle needs across global markets.
SIAL Paris is one of the world's largest food and beverage trade exhibitions, held every two years. For its 2026 edition, organizers expect 8,000 exhibitors and approximately 400,000 products across 10 industry sectors, covering 280,000 square metres of exhibition space. Bringing together manufacturers, buyers and distributors from around the world, the event offers SAPPE another opportunity to showcase the capabilities of Thai brands and its diverse portfolio of innovative products to international trade partners. For a company whose Mogu Mogu brand is already exported to over 100 countries, such exposure can reinforce existing relationships and open doors to new distribution channels.
Visitors can discover and sample SAPPE's products at Booth 5C F035, Hall 5C, throughout SIAL Paris 2026, from 17 to 21 October 2026. The company's official website, https://www.sappe.com/en/, provides further information about its brands and portfolio. SAPPE also maintains a presence on digital platforms such as https://shop.line.me/@sappeonline and https://shopee.co.th/sappe.official, reflecting its engagement with consumers across channels. The original release is available via www.newmediawire.com.
The implications of SAPPE's showcase extend beyond product sampling. By presenting a diversified lineup that spans ready-to-drink beverages, snacks and functional drinks, the company is signaling its intent to compete in multiple categories and to adapt its offerings to varying market preferences. This approach could strengthen its bargaining position with international distributors and enhance the resilience of its export-driven business. Moreover, the emphasis on innovation and creativity at a major trade event helps reinforce Thailand's reputation as a source of inventive food and beverage products, potentially benefiting the broader Thai export sector. As SAPPE continues to expand its global reach, its performance at SIAL Paris 2026 may serve as an indicator of how well its diversified strategy resonates with international trade partners.
