SBC Medical Group Holdings Inc. (NASDAQ: SBC), a leading Japanese owner and operator of aesthetic medical clinics, is expanding internationally by partnering with BLEZ ASIA Co., Ltd. to launch operations in Thailand. The collaboration aims to address the needs of an estimated 60,000 Japanese expatriates in Thailand who have limited access to high-quality Japanese-standard aesthetic treatments. The Thai aesthetic medicine market is projected to reach nearly $1.2 billion by 2033, growing at a CAGR of 13.5%, according to estimates compiled by SBC.
Under the e-consulting agreement, SBC will provide management support to a new clinic in Bangkok’s Asok district, primarily focused on dermatological treatments such as pigmentation and spot removal. SBC will advise on clinical protocols aligned with its quality standards and assist in selecting medical devices and treatment methods optimized for local skin characteristics. The clinic is expected to commence operations by year-end.
This partnership is a key component of SBC’s broader Asia expansion strategy. In late 2024, SBC launched operations in Singapore through a partnership with Aesthetic Healthcare Holdings, and this collaboration with BLEZ builds on that momentum. Beginning with the Japanese expatriate community, SBC aims to steadily build its business with a goal of providing consistently high-level medical services and establishing new value in the Thai market.
SBC recently overhauled its pricing structure to attract and retain customers in Japan, which has paid off with a 15% year-over-year increase in annual patient visits in the third quarter. The company operates 258 locations in Japan and reports a 72% return customer rate as of the third quarter.
“Japanese aesthetic medicine is globally competitive for its precision and high safety standards,” said Yoshiyuki Aikawa, CEO of SBC. “Partnering with a trusted local leader such as BLEZ in this fast-growing Thai market is a significant step forward in our Asia strategy.”
Naoki Iida, CEO of BLEZ ASIA, added, “The Thai aesthetic medicine market continues to grow rapidly, with increasing focus on quality and safety. Partnering with SBC is an invaluable opportunity for BLEZ to firmly establish Japanese-standard, high-quality medical services in Thailand.”
To learn more about SBC and its expansion across Asia, click here.
