The Seattle International Auto Show is set to return Friday, November 13, through Sunday, November 15, offering consumers a comprehensive look at the evolving automotive landscape under one roof. While online research is a useful starting point, the show emphasizes the irreplaceable value of seeing vehicles in person, sitting behind the wheel, and experiencing features firsthand. This year's event highlights a broad range of powertrains—including hybrids, plug-in hybrids, and all-electric models—reflecting the industry's shift toward electrification and the growing diversity of consumer choice.
Attendees will have the opportunity to explore new cars, trucks, and SUVs from major automakers. Notable vehicle highlights include the new all-electric Toyota Highlander and RAV4 plug-in hybrid, the Honda Passport TrailSport with enhanced off-road capability, and the all-new Nissan Rogue Hybrid e-POWER, which brings Nissan's series-hybrid technology to the U.S. market for the first time. Volkswagen will showcase the all-new redesigned Atlas, while Audi presents the Q7 and the SQ9, a larger, flagship performance-oriented full-size three-row SUV. Kia is set to display the EV3 all-electric SUV and the redesigned Telluride, now available for the first time as a hybrid. For budget-conscious shoppers, models such as the Toyota Corolla and Prius, Kia K4 and K5 sedans, VW Taos, and Hyundai Kona and Elantra can all be had for under $30,000, demonstrating that affordability remains a priority alongside innovation.
New for 2026 is OVR Outpost, presented by OVRMag.com, which brings adventure to the forefront. Featuring more than 30 adventure-ready vehicles, overlanding builds, and outdoor recreation gear, this showcase introduces the world of off-road exploration and vehicle-based camping to the auto show. Whether attendees are experienced overlanders or just starting to dream about their next adventure, OVR Outpost offers inspiration through meeting owners, learning how they built and equipped their rigs, and exploring the gear they rely on. This addition underscores the growing consumer interest in outdoor lifestyles and the vehicles that support them.
Beyond the vehicles, the show offers a variety of special features and events. Avants Toy Box brings childhood car fantasies to life with a curated collection of full-size automotive icons paired with their miniature counterparts, including poster cars, motorsport legends, tuner favorites, and a special vehicle presented in a life-size collectible package. A Porsche Car Club Retrospective showcases 50 iconic models spanning the brand's history from 1948 to today. The Woodinville Car Club is bringing 27 incredible vehicles, from beautifully restored classics—including four iconic Corvettes from 1957, 1963, and 1981—to wild, one-of-a-kind custom creations. One ride guaranteed to raise a little hell is Hellfire, the 1926 Star Hearse.
For those seeking expert insight, automotive journalists will guide exclusive one-hour VIP group tours offering an in-depth look at the hottest models on the show floor. VIP tickets are $35 and include show admission and a goody bag. Additionally, industry guru and New York Times automotive columnist Tom Voelk will host free seminars at 1:15pm on Saturday and Sunday in the Electric and Hybrid space next to Buick/GMC, discussing the pros and cons of each type of powertrain and helping attendees choose the vehicle that's right for them. Families can enjoy the Family Fun Zone with a mini test track and arcade fun featuring Juggernaut 2, racing games like Mario Kart, Forza, and Hot Wheels, and simulators from Gripwerks. Kids 12 and under enter free.
Test drives will be available from a variety of brands, including Buick/GMC, Toyota, Dodge/RAM/Jeep/Fiat/Chrysler, and Tesla, giving attendees the chance to get behind the wheel and compare options directly. The show runs Friday and Saturday from 10:00 AM to 9:00 PM and Sunday from 10:00 AM to 6:00 PM. Tickets are $19.75 for adults, $17.75 for seniors and military, and free for kids 12 and under. For more information, visit www.SeattleAutoShow.com. Media assets, including B-ROLL, are available for download.
