SEGG Media Corporation (NASDAQ: SEGG, LTRYW), the parent company of Sports.com, has announced a major step in its U.S. marketing strategy with full-page advertisements in seven premier NBA team yearbooks for the 2025–26 season. The campaign includes yearbooks for the Boston Celtics, Chicago Bulls, Golden State Warriors, Houston Rockets, Los Angeles Lakers, Miami Heat, and New York Knicks, as detailed in the press release. This initiative, managed through Professional Sports Publications, follows SEGG Media’s 2025–26 NFL Yearbook campaign that spanned 25 stadiums, highlighting the company’s growing footprint across America’s top sports leagues.
“By executing brand placements within the NFL, NBA, and IndyCar, we are delivering precisely what shareholders expect: visibility within the most valuable and culturally significant sports ecosystems in the world,” said Matthew McGahan, chairman, president, and CEO of SEGG Media. Director Marc Bircham added that the move advances SEGG Media’s goal to build a global sports media conglomerate, with new fan engagement and behind-the-scenes content initiatives planned for 2026.
The NBA yearbook campaign is a strategic component of SEGG Media’s broader effort to enhance the Sports.com brand and drive user engagement. By associating with iconic franchises like the Los Angeles Lakers and New York Knicks, the company aims to capture the attention of millions of basketball fans across the United States. This approach leverages the cultural significance of these teams to boost brand recognition and attract a dedicated audience to the Sports.com platform.
SEGG Media’s expansion into the NBA follows a similar successful campaign in the NFL, where the company advertised in yearbooks distributed across 25 stadiums. The consistency of these efforts demonstrates the company’s commitment to establishing a strong presence in the U.S. sports market, which is critical for its long-term growth strategy. The company’s focus on sports, entertainment, and gaming positions it to capitalize on the increasing convergence of these industries.
For more information on SEGG Media and its initiatives, visit the company’s newsroom at http://ibn.fm/SEGG. The full press release is available at https://ibn.fm/GSzGo.
