Shelly Group SE, a provider of IoT and smart building solutions, announced the appointment of Georgi Bonev as Chief Marketing Officer (CMO) effective June 1, 2026. Bonev brings over 15 years of international marketing experience from Samsung, Lenovo, and TP Vision / Philips TV. He will be responsible for further developing Shelly's global marketing strategy, international brand positioning, and scaling go-to-market structures across consumer, retail, and professional channels.
The move aligns with Shelly Group's next phase of international scaling and expansion of its global brand and ecosystem strategy. Bonev's focus will include strengthening global brand visibility, expanding the Pro segment, scaling international marketing structures, and enhancing customer and partner engagement across the Shelly ecosystem. He will also support continued international expansion and development of scalable global go-to-market processes.
Wolfgang Kirsch, Co-CEO of Shelly Group, stated: "With Georgi Bonev, we are gaining an internationally experienced marketing executive with a strong track record in building and scaling consumer technology brands across multiple international markets. His expertise in strategic marketing, retail and channel development, and international brand positioning will be highly valuable as we continue to expand Shelly’s global market presence."
Georgi Bonev commented: "Shelly has established a highly differentiated technology and product ecosystem with significant international growth potential. I look forward to further strengthening the global brand positioning, scaling international marketing structures, and supporting the continued expansion across consumer, retail and professional channels."
Shelly Group develops IoT and smart building solutions for DIY and professional users, offering remote control, automation, and energy management. The company benefits from asset-light production and has a presence in over 100 countries. Shares are listed on the Bulgarian Stock Exchange and the Frankfurt Stock Exchange (XETRA: SLYG). More information can be found at newmediawire.com and crossalliance.de.
