Splash Beverage Group, Inc. (NYSE American: SBEV) announced that Señor Frog's, an internationally recognized restaurant and entertainment brand, has selected Chispo® Tequila as its house tequila across an initial group of locations in Florida, the Bahamas, and Mexico. Señor Frog's, part of Grupo Anderson's Mexico, owns more than 50 business units and 15 distinct restaurant brands across four countries.
The rollout marks Chispo's first high-profile national hospitality partner, providing early validation of the brand's positioning and quality as it begins to scale in the on-premise channel. Señor Frog's selected Chispo following an extensive evaluation of authentic tequila brands, focusing on taste profile, consistency, and resonance with its broad customer base.
“This is exactly the type of early success we set out to achieve when we developed Chispo,” said William Meissner, President and Chief Marketing Officer of Splash Beverage Group. “The Señor Frog's team was thoughtful, disciplined, and thorough in their selection process, and we're honored that Chispo earned their confidence.”
Meissner added that the launch demonstrates the company's strategy of building the brand with the right liquid, partners, and customers. The initial placement is expected to introduce Chispo to hundreds of thousands of guests annually, providing visibility and repeat trial in a high-energy, experiential on-premise environment.
Chispo Tequila is produced in Jalisco, Mexico, in partnership with ZB Distillery, known for traditional tequila craftsmanship. The collaboration ensures consistent production standards and supports Chispo's long-term growth strategy in domestic and international markets.
Splash expects to continue expanding Chispo's distribution footprint through additional on-premise and retail partnerships as the brand builds momentum in 2026 and beyond. More information is available at www.chispotequila.com and www.SplashBev.com.
