Sportradar (NASDAQ: SRAD) has completed its acquisition of IMG ARENA, a move that significantly expands its global sports betting rights portfolio. The deal, announced in November 2025, adds approximately 38,000 official data events and 29,000 streaming events across 14 sports on six continents, bringing Sportradar's total annual matches to over 1 million.
The acquisition includes strategic relationships with more than 70 rights holders, including prominent properties such as Wimbledon, the U.S. Open, Roland-Garros, Major League Soccer, EuroLeague basketball, and the PGA Tour. Sportradar already holds partnerships with organizations like the ATP, NBA, WNBA, NHL, MLB, UEFA, FIFA, CONMEBOL, AFC, and the Bundesliga.
“This marks a significant milestone for Sportradar expanding our access to premium sports content that strengthens and complements our already robust global portfolio and capabilities,” said CEO Carsten Koerl. “With this, we are uniquely positioned to deliver even more immersive, data-rich experiences to our clients, partners and fans around the world while accelerating innovation at scale across the global sports ecosystem.”
Under the deal structure, Sportradar provides no financial consideration. Instead, the seller made approximately $122 million in cash prepayments to certain sports rights holders and about $103 million to Sportradar. The company expects the acquisition to be accretive to adjusted EBITDA margins and free cash flow conversion, and to accelerate revenue growth.
Sportradar is targeting double-digit revenue growth over the next three years, with a goal of at least €1.7 billion (roughly $2 billion) by 2027, representing a 15% CAGR. The company also expects margin expansion to 27% by 2027, a 700-basis-point improvement. The global sports betting market is forecast to reach $182.12 billion by 2030, growing at a CAGR of 10.3%.
Beyond IMG ARENA, Sportradar plans to pursue further acquisitions and explore adjacent areas such as online casino marketing services, which the company estimates represents a $2 billion serviceable addressable market. With its expanded portfolio and proprietary AI and next-generation technology, Sportradar aims to deliver real-time data, insights, and immersive fan experiences across more than 120 countries.
For more information, visit Sportradar's website.
