Storagely, a website and online rental platform built specifically for self storage, announced on September 7, 2026, that it has been approved for Reserve with Google, enabling the company to offer the integration to eligible self-storage operators. The move marks a significant expansion of a capability that until now has been largely limited to real estate investment trusts and the industry's largest operators, which possess the scale and technical resources to build and maintain their own integrations.
Reserve with Google allows businesses to display a prominent Book Online or Schedule action directly within their Google Search and Maps presence. For self-storage operators, this means potential tenants can move from searching for storage to completing a rental with fewer steps. "Google is already where an enormous number of storage searches begin," said Austin Simmons, CEO of Storagely. "Reserve with Google gives operators a more visible way to turn that search into action. Our job is to make the distance between someone searching for storage and becoming a tenant as short as possible."
The integration goes beyond a simple booking button. Storagely can publish a participating facility's available storage offerings, unit sizes, and current pricing directly to Google. This structured information can include unit types, climate-controlled options, starting prices, and links into the appropriate online rental experience. Storagely is designed to keep this information synchronized with the operator's current inventory and pricing, helping ensure that what Google displays reflects what is actually available to rent. "Storage inventory and pricing are always changing," Simmons said. "The opportunity is to give Google a much better understanding of the storage options an operator offers, including sizes and pricing, rather than simply knowing where the facility is located."
The implications for the self-storage industry are substantial. Historically, sophisticated connections between Google, real-time storage inventory, and online rental platforms have been concentrated among operators with significant scale and internal development resources. Most independent and regional operators rely on their technology providers to make such capabilities possible. Storagely's approval creates a new path for those operators to participate in a customer journey that has historically been dominated by the largest companies in the industry. "You shouldn't need to own hundreds or thousands of facilities or maintain a large development team to compete for a customer who is ready to rent," Simmons said.
For eligible participating locations, the integration is designed to provide a prominent Book Online action, connect Google Search and Maps more directly to the rental experience, publish available inventory and pricing, keep information synchronized, send consumers toward relevant storage options, reduce unnecessary steps, allow online reservations, and better identify rentals originating from Google. "Every extra click creates another opportunity to lose a customer," Simmons said. "Reserve with Google lets us begin removing that friction before the customer ever reaches the operator's website." Availability of Reserve with Google functionality is subject to Google eligibility requirements and Google's determination of how eligible actions and information are displayed across Google Search and Maps. Storagely plans to begin making the capability available to eligible customers starting on September 14, 2026. For more information, visit https://storagely.io.
