TAY Investments, a vertically integrated real estate development company specializing in multifamily properties, announced today the acquisition of a fully approved development site at 212-230 Culver Avenue in Jersey City's West Side neighborhood. The 56,897-square-foot site will accommodate an 8-story building with 365 residential units, approximately 1,500 square feet of ground floor commercial space, and 184 indoor garage parking spaces, marking TAY's largest development project to date.
The acquisition underscores TAY's continued commitment to Jersey City, where the company has been active since 2013. Currently, TAY operates six projects in the city, including two under development, totaling over 800 residential units and 22,000 square feet of ground floor commercial space. The new development, located at 212 Culver Ave, sits just 0.3 miles from the West Side Avenue Hudson-Bergen Light Rail Station, providing direct access to downtown Jersey City and Manhattan.
The West Side area is undergoing a multibillion-dollar transformation fueled by three major anchors: the 100-acre Bayfront waterfront redevelopment, the SciTech Scity innovation hub, and the expanding New Jersey City University campus. This strategic location positions the development to benefit from the area's long-term growth potential. "The West Side area of Jersey City offers a unique combination of connectivity, community energy, and long-term value creation," said Yuval Shram, Founder and CEO of TAY Investments.
The development will feature "The Sanctuary," a highly amenitized wellness area with indoor and outdoor facilities including a pool, hot tub, state-of-the-art gym, yoga and meditation center, dry and wet saunas, cold plunge, pickleball court, rooftop bar, and more. The entire building will be integrated with state-of-the-art technology features to elevate the resident experience. Construction is expected to commence in the second quarter of 2026, with a grand opening targeted for summer 2028. The project will feature a mix of studio, one-bedroom, and two-bedroom configurations totaling 312,915 gross square feet.
Shram noted that favorable market conditions are driving the investment: "With interest rates beginning to move toward normalization and construction cost escalation moderating, we believe there will be even stronger demand for high-end modern apartments in strong growth areas like Jersey City." The acquisition was facilitated by listing agent Yanni Marmarou, who negotiated optimal pricing and terms.
TAY Investments is a New Jersey-based real estate development company with a vertically integrated model encompassing development, construction, property management, and asset management. The company's portfolio includes over 22 investments totaling more than $475 million in market value and encompassing over 1,550 residential units across North America and Europe.
