The Latina Expo, recognized as the largest Latina empowerment and lifestyle tour in North America, has announced the expansion of its National Tour 2026 to major U.S. markets including Houston, Dallas, San Diego, Miami, and Chicago. This expansion underscores the rising influence of Latina consumers, who represent over $3.4 trillion in buying power and are shaping the future of culture, commerce, and innovation in the United States.
Founded in Chicago in 2018, The Latina Expo has evolved into a national movement, uniting thousands of Latinas, families, entrepreneurs, and cultural leaders through immersive in-person experiences, media exposure, and digital amplification. The platform focuses on culture, commerce, and community, providing meaningful pathways for connection, visibility, and business growth. According to Cesar Rolon, Founder and Lead Producer, the tour aims to "amplify voices, build connections, and create lasting impact across industries and communities."
New for 2026, The Latina Expo will introduce The Latina Impact Space during its Dallas stop at Jefferson Tower, a signature cultural immersive experience featuring culture-shaping conversations, trailblazing speakers, and influential brands. Additionally, the Chicago tour stop will host the Spotlight Latina Awards on October 22, 2026, at The Legendary Walnut Room at Macy's State Street, recognizing influential Latina voices, brands, and community leaders.
Each city on the 2026 tour will serve as a hub for engagement, bringing together communities and brands through culturally relevant and economically impactful experiences. The Latina Expo continues to provide direct access to one of the most influential consumer segments in the country, with a proven track record of delivering high-impact events that foster authentic engagement and increase brand visibility.
Tickets for The Latina Expo National Tour 2026 are now available. For more information, visit TheLatinaExpo.com.
