tonies SE, the globally leading interactive audio platform for children, today announced the Toniebox Lite, a smaller and lighter version of its popular audio device. Designed to deliver the core listening experience at a more accessible price point, the new device expands the company's growing ecosystem, which now includes multiple devices tailored to different family needs. Pre-orders in North America begin today, with in-store availability at Walmart starting August 22, followed by launches in the UK, Australia, and New Zealand in fall 2026.
The Toniebox Lite is certified for children aged 1 and older and is compatible with the entire library of over 1,500 Tonies and more than 3,500 digital titles, including content from partners such as Disney, Warner Bros., and Pokémon, as well as tonies Originals. Like the flagship Toniebox 2, parents can manage the experience through the tonies app, controlling playback, setting volume limits, and accessing digital content.
Tobias Wann, CEO of tonies, stated: "As parents increasingly seek mindful alternatives to passive screen time, we see a tremendous opportunity to champion the power of listening, spark imagination, foster independence and curiosity. To bring the benefits of audio to even more families, we are building a growing ecosystem that for the first time includes multiple devices—each designed for different family needs, while being connected by the same trusted world of stories, songs, characters, and play experiences. With Toniebox Lite, we open the door to that world for more families than ever."
The Toniebox Lite complements the Toniebox 2, which offers the full tonies experience including interactive Tonieplay gaming, a dynamic light ring, and bedtime features. This dual-device strategy allows families to choose the device that best fits their lifestyle, whether for home use or on-the-go. Ginny McCormick, CXO of tonies, emphasized the portability benefits: "Childhood rarely stands still. It unfolds across family vacations, visits with grandparents, and everyday adventures in between. Toniebox Lite’s simple, portable design allows families to bring the tonies experience wherever childhood happens."
The launch reflects tonies' accelerated innovation cadence and commitment to extending its platform. The company reported group revenue of EUR 630 million in FY 2025 and guides for FY 2026 revenue above EUR 760 million. With over 12.2 million Tonieboxes and 165 million Tonies sold worldwide, the platform continues to grow. The Toniebox Lite will be available in various colors with optional protective covers, further personalizing the device for everyday adventures.
