Triangle Fragrance®, an American luxury fragrance brand emphasizing transparency and authenticity, has announced the launch of new 50ml editions of its signature scents, along with formulation enhancements. The updates include increased oil concentrations for two key fragrances and the complete removal of BHT from all products, aligning with the brand's clean luxury commitment.
FREEDOM, designated The Official Fragrance of the United States, has been elevated to a parfum with an oil concentration of 22%, up from 18%. The unisex fragrance features opening notes of orange, tangerine, and pineapple, anchored by its signature long-lasting campfire accord. ENERGY, a men's fragrance, also received a formulation boost, with its oil concentration rising from 18% to 19%, offering greater richness and depth.
In a move toward cleaner formulations, Triangle Fragrance has fully eliminated BHT, an antioxidant previously used in trace amounts. Moving forward, no products will contain BHT, underscoring the brand's dedication to ingredient transparency and safety.
“Gen Z and Gen A don't want to wear their parents' fragrances – they want their own brands that reflect their values,” said Magda Khalifa, Founder of Triangle Fragrance and a post-9/11 U.S. Army combat veteran. “That is why Triangle Fragrance continues to resonate with younger generations, through its modern luxury, transparency, and unapologetically American authenticity.”
Founded in 2020, Triangle Fragrance positions itself as an industry disruptor in the luxury fragrance market. The brand offers 100% ingredient transparency and holds international cruelty-free certification from the Leaping Bunny Program. Its fragrances are made without parabens, sulfates, phthalates, mineral oil, or dyes, and are vegan-friendly and proudly Made in USA.
For more information, visit trianglefragrance.com. The brand's philosophy is inspired by the Freedom Triangle®, founded by Khalifa and introduced in her 2019 memoir, American DREAM. The Freedom Triangle aims to help individuals take control of their lives by guiding them toward inner peace and personal freedom.
