Cyndie Shaffstall, co-founder and COO of Trust Moments, is developing her 21st book, provisionally titled 100 Leadership Perspectives on AI in Real Estate, which will feature interviews with dozens of industry leaders to create a snapshot of AI development as it transforms the real estate industry. The company has already contacted more than 200 industry leaders and will continue leadership interviews at NAR NXT, taking place November 6–8 in New Orleans, to explore and celebrate the growing role of AI in real estate. The ebook is set for publication after the conference.
The project matters because it aims to document, in real time, how real estate professionals are actually using artificial intelligence rather than relying on speculation. Shaffstall's most recent ebook, Case study: How we built an AI-powered relationship and referral engine (and the things I wish I knew then), published in October, examined the experiments and missteps of a small team without a traditional engineering background as they used AI to develop a real estate relationship and referral engine. That experience informs the new book's focus on practical, human-centered innovation.
"We are so energized by the way professionals in the real estate field are innovating the use of AI around their own workflows, creating solutions that empower humans," Shaffstall said. "We are reaching out to leaders all over the industry to create a comprehensive picture of where AI is now, where people want it to develop, and how it can make our work better than ever."
The implications extend beyond a single publication. By gathering perspectives from across the industry, the ebook could serve as a benchmark for where AI adoption stands and where it is heading, helping agents and brokers understand how peers are applying the technology to client relationships, referrals, and workflow efficiency. Shaffstall emphasized that the goal is to empower people rather than replace them: "AI isn't here to replace human cognition – it's meant to empower people, and we're excited to hear how industry leaders are putting it to work."
Shaffstall and the founding team will be onsite at NAR NXT to conduct interviews and capture more industry perspectives. She invited leaders attending the conference to participate: "To industry leaders attending NAR NXT, please stop by and share your successes and experiences with AI – together we make a stronger, more tech-forward industry." The initiative underscores a broader shift in real estate toward privacy-first, AI-assisted platforms that help agents surface useful behavioral data and match buyers with homes more effectively.
