Twin Minds Media, an integrated PR and communications agency specializing in the Hispanic market, has announced a strategic expansion into five new divisions, aiming to provide brands with end-to-end cultural connections. The move comes as the U.S. Hispanic media ecosystem becomes increasingly fragmented yet influential, with audiences engaging across traditional outlets, social platforms, creators, and podcasts.
The agency, founded in 2015, will now operate under a structure that combines its decade-long expertise in public relations, influencer marketing, and content development with new capabilities in social media, audio and video production, podcasting, experiential marketing, and event strategy. This expansion is designed to help brands navigate the complex landscape and forge deeper relationships with Hispanic consumers.
The five divisions—TMM PR, TMM Influencers, TMM Social, TMM Studios, and TMM Experiences—together offer an integrated approach grounded in Hispanic cultural intelligence. TMM PR focuses on public relations, media relations, and thought leadership. TMM Influencers develops culturally relevant influencer campaigns. TMM Social manages social media strategy and community engagement. TMM Studios produces video, audio, and podcast content, including branded media. TMM Experiences creates live events and activations to bring audiences and brands together.
Yaneiza Echezarraga, cofounder and partner, emphasized the necessity of this holistic model: “Hispanic audiences don’t experience brands through isolated channels. Culture happens across conversations, creators, communities, live experiences, and media. Our expansion allows us to bring those touchpoints together so brands can engage Hispanic audiences in more meaningful and authentic ways.”
The U.S. Hispanic market is a key driver in social media culture, with podcast listenership on the rise, offering brands new avenues to reach consumers. According to recent data, Hispanic consumers are more likely to engage with brands that reflect their cultural values, making the agency's cultural intelligence a critical asset.
This expansion positions Twin Minds Media to meet the evolving needs of brands seeking to connect with the Hispanic community. By integrating services, the agency aims to simplify the process for brands, offering a single point of accountability for multi-faceted campaigns. The agency also publishes the Hispanic Marketing Brief, a weekly newsletter that tracks industry trends, further solidifying its role as a thought leader.
As the Hispanic media landscape continues to evolve, Twin Minds Media's integrated approach is poised to set a new standard for cultural engagement. The agency's expansion reflects a growing recognition that effective marketing requires a unified strategy across all touchpoints, from digital to physical experiences.
