BitFrontier Capital Holdings, Inc. (OTCID: BFCH), doing business as UNLOCKD Inc., announced the appointment of Jamie Jarrett, Co-Founder of Ancient Extracts UK, to its Board of Directors. The move deepens an existing strategic collaboration between the two companies as UNLOCKD pursues a long-term strategy of building a diversified international wellness platform through disciplined acquisitions and operational execution.
Over recent months, UNLOCKD and Ancient Extracts UK have worked together on ecommerce strategy, digital marketing, product sourcing, and commercialization. Management believes these initiatives create opportunities to strengthen UNLOCKD's operating platform and support future growth, including further expansion of its international wellness portfolio. Jamie Jarrett brings extensive experience in building direct-to-consumer wellness brands and ecommerce businesses, having co-founded Ancient Extracts UK with Stephen Wycherley after successfully exiting several entrepreneurial ventures across multiple industries.
Ancient Extracts UK serves customers throughout the United Kingdom with a portfolio of functional mushroom products, botanical wellness solutions, and health-focused consumer goods. The business currently generates approximately 72,000 pounds (about US$97,000) in monthly revenue, an annualized run rate of roughly 864,000 pounds (approximately US$1.16 million). The financial information provided has not been audited. Ancient Extracts UK projects it can scale to an annual revenue run rate of approximately US$5.0 million (about 3.7 million pounds) within 12 months with appropriate growth capital, though this objective is based on current assumptions and actual results may differ materially.
“Jamie's appointment to our Board reflects much more than the addition of an accomplished entrepreneur,” stated John P. Gorst, CEO of UNLOCKD. “Our organizations have developed a strong working relationship, and we've been collaborating across multiple operational initiatives for several months. Jamie brings valuable experience building consumer wellness brands through disciplined ecommerce execution, digital marketing, and customer acquisition. His perspective will strengthen our Board as we continue executing our strategy of building a scalable international wellness platform focused on creating long-term shareholder value.”
Mr. Jarrett commented, “I'm honored to join the UNLOCKD Board of Directors at such an exciting time in the Company's evolution. Over the past several months, I've had the opportunity to work closely with John, Jordan, and the broader management team, and I've been impressed by their long-term vision, disciplined approach, and commitment to building a world-class wellness platform. I look forward to contributing my experience in ecommerce, brand development, and consumer products as we continue pursuing opportunities for sustainable long-term growth.”
Management believes expanding the Board with experienced entrepreneurs strengthens the Company's ability to identify, evaluate, acquire, and commercialize complementary wellness businesses. UNLOCKD intends to continue pursuing strategic opportunities that broaden its operating platform, expand international relationships, and strengthen commercialization capabilities. UNLOCKD Inc. is a public operating company focused on acquiring and scaling consumer brands in wellness, cognitive health, functional products, performance nutrition, and emerging health technology. For more information, visit www.unlockdinc.com and follow @BFCHco on X for verified company updates.
