Versus Systems (NASDAQ: VS) is broadening its audience-engagement offerings through Drinkfinger, a QR-enabled beverage carrier designed to connect live-event attendees with mobile games, rewards and branded content. In a recent IBN Stock2Me Podcast appearance, CEO Luis Goldner and other members of the leadership team outlined plans to target Latin American markets, including Brazil and Mexico, where sporting events, concerts and festivals present significant opportunities for interactive promotions.
The expansion complements Versus’ existing Winfinite platform, which provides customizable web-based games for marketing campaigns, and Filter Fan Cam, which uses augmented-reality effects to enhance live-event experiences and create sponsorship opportunities. Management also discussed the growing relationship between artificial intelligence and cybersecurity, emphasizing the importance of protecting data and digital infrastructure as AI adoption expands. Through its product portfolio, Versus aims to connect physical venues with digital engagement experiences.
For investors, the move into Latin America signals a potential new revenue stream in a region with a young, mobile-first population and a busy calendar of live events. Drinkfinger’s QR code technology allows brands to turn every beverage carrier into a digital touchpoint, capturing attendee engagement and providing measurable analytics. This could appeal to sponsors seeking direct interaction with consumers at scale. The focus on AI and cybersecurity also aligns with broader market trends, as companies increasingly prioritize data protection while deploying AI-driven personalization. Versus Systems is positioning itself at the intersection of physical events and digital engagement, a space that has seen growing investment as venues reopen and experiential marketing rebounds.
The podcast discussion also highlighted the company’s efforts to integrate its products into a cohesive platform. By combining Winfinite’s gamification capabilities with Filter Fan Cam’s AR features, Versus offers event organizers a suite of tools to enhance the attendee experience and drive sponsorship revenue. The leadership team’s emphasis on Latin America suggests a strategic bet on emerging markets where smartphone penetration is high and live entertainment is culturally significant. For a full account of the podcast, visit https://ibn.fm/m0ozB.
Versus Systems is a provider of gamification and audience engagement technology, enabling brands, teams and entertainment partners to create rewarding interactive experiences. More information about the company’s engagement technologies is available at VersusSystems.com. The latest news and updates relating to VS can be found in the company’s newsroom at https://ibn.fm/VSI.
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