Wingman, a marketing agency serving small and medium-sized businesses for 17 years, has promoted Gillian Petro to Creative Manager. The appointment, announced by CEO Tom Mirabella, places Petro in a key leadership role as the company continues to expand its team and franchise network. Petro's elevation is significant because it positions Wingman to sustain the creative quality that has driven its growth while also exploring new tools and approaches to design.
In her new position, Petro will provide greater oversight of the agency's design work, review creative assets to ensure they align with each client's vision and brand standards, and help mentor and manage Wingman's growing team of designers. She will also explore innovative approaches and emerging creative technologies, including AI-powered tools where appropriate, to strengthen Wingman's creative capabilities while maintaining the custom, high-quality work its clients have come to expect. This dual focus on oversight and innovation suggests Wingman is preparing to scale its creative services without sacrificing the personalized attention that has defined its brand.
"I am so excited to be stepping into my new role as Creative Manager," said Petro. "During my time at Wingman, I have seen the company experience substantial growth, and I look forward to helping maintain that momentum and contributing to our continued expansion. In this role, I will provide a higher-level overview of our design work and explore innovative approaches that improve the creative services we provide to all of our clients."
Mirabella praised Petro's contributions since she joined the agency. "From day one, Gillian has demonstrated an incredible eye for design, strong attention to detail and a genuine commitment to our clients," he said. "As we continue to grow, her leadership will be instrumental in maintaining the creative excellence our clients expect while helping us embrace new tools and ideas that make our work even stronger."
The promotion comes as Wingman continues to expand its footprint. With offices in Belmar, Manasquan, Middletown, Marlboro, and Toms River, the company provides website design, branding, social media, SEO, print marketing, digital advertising, and creative strategy. Its franchise network is also growing, indicating that the demand for its services is increasing. Petro's role will be critical in ensuring that this expansion does not dilute the quality or consistency of the agency's creative output.
For small and medium-sized businesses, Wingman's internal moves matter because they affect the level of service and innovation they receive. By promoting from within and investing in creative leadership, Wingman signals stability and a commitment to evolving its offerings. The mention of AI-powered tools is particularly notable, as it suggests the agency is looking to leverage technology to enhance efficiency and creativity, potentially giving its clients a competitive edge. As the marketing landscape becomes more complex, having a dedicated creative leader who can balance human ingenuity with technological tools could be a differentiator for Wingman and its clients.
Businesses interested in learning more about Wingman's services can visit wingmanplanning.com.
