July 22 marks World Brain Day, a global observance emphasizing the significance of brain health. This year, the Alzheimer's Association uses the occasion to launch its (re)think your brain initiative, which aims to translate the latest research into practical, everyday habits. While scientists continue to study Alzheimer's disease and other dementias, evidence increasingly shows that lifestyle choices can support brain health over time.
For many, Alzheimer's disease has been viewed as a condition to address only after symptoms appear. However, new research is changing that perspective, highlighting how everyday habits—such as physical activity, diet, sleep, and mental engagement—may help protect memory and thinking and potentially reduce dementia risk. The Alzheimer's Association 2026 Alzheimer's Disease Facts and Figures report reveals that nearly 9 in 10 people consider brain health important, yet only 1 in 10 know how to maintain it. The (re)think your brain initiative seeks to close this gap.
The initiative features a “6-Step Challenge” designed to make brain health science accessible and actionable. Steps include checking current habits to build a personalized brain health action plan; starting with one habit and gradually incorporating more; engaging in regular physical activity; improving nutrition; challenging the brain by learning something new; and monitoring health while inviting a friend to join the journey.
“The Alzheimer's Association is committed to translating the latest science into practical guidance people can understand and use right away to proactively care for their brain health,” said Joanne Pike, DrPH, president and CEO of the Alzheimer's Association. “Through (re)think your brain, we're helping people take meaningful steps today to help support brain health for years to come.”
This World Brain Day, individuals are encouraged to (re)think what brain health means for them and begin building brain-healthy habits by visiting www.rethinkyourbrain.org.
