YesAsia Holdings Limited (2209.HK), a leading e-commerce platform operator specializing in Asian beauty and lifestyle products, announced its interim results for the six months ended June 30, 2026, showing revenue growth of 23.2% to US$301.51 million and net profit surge of 30.0% to US$18.30 million. These results replicate the record high achieved in the same period last year, underscoring the company's ability to sustain momentum amid geopolitical and supply chain challenges.
Gross profit increased by 28.2% to US$93.98 million, with gross profit margin expanding by 1.2 percentage points to 31.2%. Operating profit grew by 30.1% to US$24.29 million. The company attributed this performance to robust demand for Korean Beauty (K-Beauty) products globally, as well as strategic investments in localized and tech-driven logistics infrastructure that mitigated freight cost pressures. Net profit margin improved to 6.1%, with basic earnings per share at US4.39 cents.
YesAsia's B2C platform, YesStyle, recorded revenue of US$215.07 million, up 30.5%, accounting for 71.3% of total revenue. The company expanded its offline presence with the opening of its first physical concept store in the San Francisco Bay Area, a strategic move to integrate online and offline experiences. This, coupled with high-profile activations like a Madrid café pop-up and brand events at Seoul's Yesful Land, generated millions of impressions and enhanced customer engagement.
The B2B platform, AsianBeautyWholesale (ABW), saw revenue increase by 6.2% to US$82.75 million, representing 27.4% of total revenue. ABW Online's average order size surged 38.6% year-on-year to US$3,590.60, reflecting stronger retailer purchasing appetite and confidence in K-Beauty products. This synergy between B2C and B2B channels is a key driver of the company's growth strategy.
Geographically, the US, the company's largest market, absorbed the tariff shock and delivered progressive improvement, with revenue exceeding the second half of 2025 even outside the holiday peak season. Non-core markets such as Europe and Latin America showed robust growth, with revenue from Europe and associated countries growing by 22.1% and Latin America by 178.4%. The Middle East also contributed with a 33.4% revenue increase despite regional tensions.
The company's logistics investments, including automation technologies like AMRs, have built a resilient supply chain that kept freight costs as a percentage of revenue at 19.0%, demonstrating effective cost control. This agility allowed the company to absorb freight and fuel price spikes from Middle East conflicts.
Mr. Joshua Lau, Founder, Executive Director and CEO of YesAsia Holdings, stated: "K-Beauty remains on an upward trajectory as it becomes a mainstream player in the global beauty business. Looking ahead, we believe that there is ample room for growth for YesAsia Holdings in both the retail and wholesale spheres worldwide. Amid geopolitical and supply chain uncertainties, we are continuously reinforcing our competitive moat and market leadership through AI-empowered customer services, a highly agile supply chain, and a strategy that seamlessly converts online traffic into immersive physical experiences, thereby driving long-term value for our shareholders."
These results highlight the importance of strategic diversification and operational agility in navigating global uncertainties. YesAsia's dual-engine model, combining B2C and B2B platforms, along with offline expansion, positions the company to capitalize on the growing global demand for Asian beauty products. For more information, visit the company's official website: YesAsia Holdings.
