ADM Endeavors, Inc. (OTCQB: ADMQ) announced today that Preston Arsement, the North Texas-based YouTube creator known to tens of millions of fans worldwide as PrestonPlayz, has selected the company to provide merchandise production and fulfillment for his official merchandise line, Fire Merch, at ADMQ's new 100,000-square-foot corporate headquarters and production facility in Fort Worth, Texas.
Under the agreement, a member of Preston's team will office on-site at ADMQ's facility, working directly with the company's production and shipping teams. This embedded arrangement, which Preston is pioneering among leading YouTube creators, aims to give fans real-time customer service, immediate quality oversight, and faster order resolution. The companies believe this hands-on approach will set a new standard for customer experience in the YouTube merchandise industry.
The agreement represents the first marquee brand win for ADMQ since it completed construction of its $13 million facility and began consolidating operations into the new headquarters in April 2026. The facility unites screen printing, embroidery, digital production, warehousing, and e-commerce fulfillment capabilities under one roof—a combination of scale, speed, and vertical integration that management believes was decisive in winning the business.
“We built this facility to win exactly this kind of business,” said Marc Johnson, CEO of ADM Endeavors. “Preston's organization could have placed this business anywhere in the country. They chose Fort Worth because we can produce, quality-check, and ship his merchandise under one roof—with his own team member standing on our floor. The new building is already doing what we said it would do: opening doors that were closed to us a year ago.”
Preston ranks among the most-watched creators on YouTube, with billions of lifetime video views and one of the platform's most engaged fan communities. His YouTube network includes channels such as Preston (approximately 32 million subscribers), PrestonPlayz (more than 17 million), TBNRfrags (approximately 8 million), PrestonGamez (approximately 5 million), and PrestonReacts (approximately 4 million), reaching a combined approximately 65 million YouTube subscribers.
For ADMQ, the agreement marks the company's entry into creator commerce—one of the fastest-growing categories in branded merchandise—and advances a core element of its growth strategy: building dedicated, long-term client relationships that generate recurring production and fulfillment volume. Management believes the embedded-team model developed with Preston's organization can be replicated for additional creators and high-volume e-commerce brands seeking U.S.-based production with direct oversight.
“Creator commerce demands everything our model does best—speed, quality, and flexibility at scale,” Johnson added. “An order from a fan can now be produced, inspected, and shipped with Preston's team watching it happen in real time. We intend to make ADMQ the home for creators who take their fans seriously.”
Under the agreement, ADMQ expects to provide screen printing, embroidery, digital production, warehousing, and direct-to-fan pick, pack, and ship fulfillment for Fire Merch orders placed at firemerch.com. Financial terms were not disclosed.
