Yuval Shram, founder and CEO of TAY Investments, recently appeared on the Mr. Deed Podcast, sharing insights from his 15 years of experience building a multifamily real estate portfolio. Shram’s entry into real estate came during the 2008 financial crisis, when he started with small residential properties and gradually grew TAY Investments into a private equity firm with over 1,550 residential units and a market value exceeding $475 million across North America and Europe.
Shram emphasized the importance of not trying to time the market. 'Sometimes the waves are high, sometimes the waves are low,' he said. 'You just got to be in the water. If you’re in the water long enough, you’ll catch the right wave.' His philosophy focuses on location, affordability, and long-term profitability, avoiding overcomplication.
Central to TAY’s strategy is a 'forever hold' mentality, evaluating acquisitions through a multigenerational lens. Shram invests in quality materials and proactive maintenance, avoiding short-term cost-cutting that erodes value. 'When you’re building for yourself,' he noted, 'every corner you cut is going to bite you eventually.'
TAY’s most forward-looking concept is the 'Sanctuary' amenity, featured at Hue Soul in East Orange, New Jersey. Inspired by a hotel experience in Thailand, Shram created a ground-floor wellness hub with a gym, saunas, cold plunge, and outdoor pool. The goal is to provide tenants with everything needed for physical and mental health within the building, fostering community and reducing turnover. 'You wake up, you take care of yourself, you go to work as a better version of yourself,' Shram said. 'Everybody wins.'
Shram’s advice to aspiring entrepreneurs: walk your own path, resist copying competitors, and trust that consistency compounds over time. For more details, listen to the full interview on the Mr. Deed Podcast or visit TAY Investments.
